Franchising is a business model that connects entrepreneurs with successful brands, offering opportunities for growth with lower risk and access to the expertise of well-established companies.

In Kosovo, while there is no specific law dedicated to franchising, franchise agreements are governed by the Law on Obligations and, for international arrangements, by the Law on Private International Law.

Benefits of Franchising

For the franchisee:

• Launches a business with reduced risk.
• Gains access to a recognized brand, proven systems, and continuous training and support.

For the franchisor:

• Expands operations without significant capital investment.
• Maintains control over quality standards and brand reputation.

How It Works

A franchise agreement should clearly define the rights and obligations of both parties, including fees, quality standards, training and operational support, as well as territorial limitations.

Kosovar businesses have the opportunity to either acquire international franchises or develop their own franchise models for expansion into regional and global markets.

Professional Guidance

Franchise contracts are legally and operationally complex. It is strongly recommended that both franchisors and franchisees seek professional legal advice before entering into any franchise agreement to ensure compliance, protect their interests, and establish sustainable growth strategies.